Yevgeniia Vakula

I'm Yevgeniia Vakula,
Senior Product Designer

10 years designing across the full stack — from consumer-facing products to the complex B2B systems behind them.
Now working from Tallinn, Estonia

View My Recent Work

What I do

With a background in leading cross-functional design efforts, I now focus on senior-level roles where I can go deep into complex product challenges.

Product Strategy & UX Architecture

I help structure complex digital products from the ground up — defining user flows, prioritizing features, and turning business needs into intuitive experiences.

Research-Driven Design

From stakeholder interviews to usability testing — I translate real user behavior into actionable design decisions that reduce friction and improve performance.

Interface Design & Prototyping

I design responsive, accessible, and user-friendly interfaces across platforms — from low-fidelity wireframes to high-fidelity prototypes.

Design Systems & UI Consistency

I build flexible design systems that ensure consistency, accelerate development, and support scalable product growth.

More about me

10 years turning complex, broken workflows into products people actually enjoy using.

Based in Tallinn, Estonia

Open to local and hybrid roles with teams building impactful digital products.

Problem-Solving Mindset

I turn complex problems into clear, user-centered solutions that deliver impact.

Cross-Platform Experience

With experience across both web and mobile, I create products that align business goals with real user needs.

Explore My Work

My Experience

I've worked with both startups and long-established digital products, leading design efforts from discovery through execution.

My experience includes team collaboration, roadmap planning, user research, and design system creation.

I enjoy tackling complex product challenges that require both strategic thinking and detailed design execution.

Jun 2017 – Present

Lead UI/UX Designer

DIGIS
Odessa, Ukraine · Full-time · Offline & Online

Led design for complex SaaS, B2B, and CRM products across fintech, healthcare, and e-commerce.

Built and scaled design systems, conducted research, created prototypes, and and validated final designs with users and stakeholders.

Acted as team lead and design ops owner — hiring, mentoring, and setting internal design processes.

Key projects: ticketing platform back office and seller admin portal.

Sep 2020 – Feb 2023

UI/UX Design Teacher

Hillel IT School
Odessa, Ukraine · Full-time · Offline & Online

Taught beginner and advanced UX/UI courses both online and offline.

Created hands-on materials, mentored students, and focused on usability-first design thinking.

Jan 2018 – Apr 2019

Lead Designer

Jazz Do IT Conference
Odessa, Ukraine · Full-time · Offline

Designed the full brand experience for a tech event: identity, site, and physical space.

Worked with a small team across digital and offline touchpoints.

Mar 2016 – Jun 2017

Lead Web Designer

4limes
Odessa, Ukraine · Full-time · Offline

Designed websites and brand visuals for clients in various industries.

Gained key skills in UI, briefing, and client communication.

Latest Work Highlights

These are my latest projects — showing how I solve real product challenges.

Ticket Marketplace Backoffice Redesign - showing order management, listing forms, and seat map interfaces

Ticket Marketplace Backoffice Redesign

Redesigned a 10+ year old backoffice system, reducing task completion time by 85% and improving user satisfaction from 6/10 to 8.5/10.

View Case Study
Factoring Platform MVP - showing registration, dashboard, and approval workflow interfaces

Factoring Platform MVP: Research-Driven Design

Designed Saudi Arabia's first factoring platform MVP from scratch — 12 personas, 90+ screens, and 4 core workflows in just 5–6 weeks.

View Case Study
Cerebro Education LMS — student and teacher dashboards, lesson navigation, and homework review interfaces

Cerebro Education: LMS for Live Design Courses

Designed a full LMS from scratch as sole designer and CEO — role-specific experiences for students and teachers, Zoom integration, structured homework review, ~50–60 screens.

View Case Study
Building...

Coming Soon

This project will be added soon. The case study is currently in progress.

How I Approach Every Project